2009: Debut
In late 2009, news articles started to surface online about Cube Entertainment's new group, B2ST (pronounced "Beast"). Their journey leading up to debut was showcased in their MTV documentary MTV B2ST. On October 14, the group's first mini-album, Beast Is The B2ST, was released, selling over 20,000 copies in October 2009. It went onto sell another 40,000 copies overall. Cube Entertainment revealed that they had sold all the albums they printed in the first batch and were planning to produce 5,000 more. They were also plans to reissue the solo album of member AJ (Lee Gi Kwang) in response to strong demand. On October 16, Beast made their live debut on KBS Music Bank with their debut track, "Bad Girl". The group became very popular after debuting, receiving a variety of commercial calls from companies around Asia. On December 2, 2009, Beast won their first award, Rookie of the Month, awarded by the Ministry of Culture, Sports and Tourism. Cube Entertainment announced that Universal Records would sign with Beast and their label mate, girl group 4minute, for the international launches of their albums.
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