On September 17, 2010, Beast released the song 'Clenching My Fist Tight' as a single from their 3rd mini album, Mastermind. The song gained anticipation and attention from the public for the excellent vocal ability to displayed. Mastermind was released on September 28, 2010. BEAST received the 'Asia Influential Artist' award on October 23, 2010. This award is given to those who had the most attention in Asia for the year. Beast's discography entered Japan with a Japanese Premium edition that is compiled of the two mini albums ‘BEAST Is The B2ST’ and ‘Shock Of The New Era’, with an addition 30 minute documentary video DVD of their first visit to Japan in July. On October 8, 2010, a week after their comeback, Beast claimed first place on KBS Music Bank with the song 'Soom (Breath)' from Mastermind. The song was noted for its original sound and distinctive choreography. On October 14, 2010, Beast went on to win the Mutizen Award on Mnet! Countdown. On October 12, 2010, KBS Broadcasting systems collaborated with Beast to make a soccer anthem for the national football team of Korea
Beast had their first solo concert on December 12, 2010. The concert's official title was 'Welcome to Beast Airline.' Beast released their first Japanese album, called "Beast: Japan Premium Edition," on November 24, 2010. It debuted at 6th place on the Japanese Oricon daily album charts. On November 27, Beast held their first Japanese showcase called 'The Legend of Beast, Vol.1' at Tokyo Big Site in Ohdaiba, Tokyo. The members were transported to the site of the showcase by helicopter, where they were able to see a human formation of the group's name made up of fans as a welcome greeting. The group performed 9 hit tracks, including "Bad Girl," "Shock," and "Soom." They also announced plans to officially debut in Japan
On November 3, 2010, Beast opened up the preorder sales for the 4th mini album named Lights Go On Again. The album took the top 5 spots on the Mnet music charts on November 8, 2010, with their lead track, “Beautiful” debuting at 1st place, while the album’s remaining four tracks placed 2nd, 3rd, 4th, and 5th respectively. According to album sales site Hanteo, the group’s album sales showed great success, with their sales figures ranked first. On November 15, 2010, Beast released the first part of the relay music drama from the 4th album on their official Youtube channel. It garnered interest from fans as well as overseas promoters and media for the style and concept of the upcoming music videos. On December 1, 2010, Beast won an award for being one of 2010's most photogenic figures by the 11th Korean Visual Arts Festival, hosted and organized by the 'Korea Broadcast Camera Directors Association'. On December 9, Beast was awarded with theYepp Newcomer Award at the 25th Golden Disk Awards.
On December 23, plans for the release of self-composed duets by the members of the group were announced. The tracks released were 'Thanks To', a hiphop track from Yo Seob and Jun Hyung, Hyun Seung and Gi Kwang’s R&B track ‘Let It Snow’, and Doo Joon and Dong Woon’s ballad track ‘When The Door Closes’. The tracks were debuted at the Mnet ‘Mcountdown’ stage. The songs were released as the mini album My Story, released on December 21, 2010. The group was awarded with the Bonsang Award at the 20th Seoul Music Awards on January 20, 2011.
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